EABL Sikera Launch
The Digital monkeys
2018 / 2019
Sanlam Kenya Plc is a Kenyan incorporated diversified financial services group listed on the Nairobi Securities Exchange. Sanlam Kenya provides a comprehensive suite of financial solutions tailored to meet the distinctive Kenyan market needs.
As part of the much-anticipated launch of their new product, Sikera Cider, EABL tasked us to cover their launch events with the aim of whetting their audience’s appetite with the footage.
The goal of the footage was to announce the brand and leave potential customers craving for the drink. Furthermore, they wanted to keep their audience engaged and interested in Sikera Cider by running the videos on their online platforms.
The online video was to be pieced together from the different launch activities that took place across the country.
- Capture footage of revellers eagerly waiting for the unveiling of Sikera at the launch event.
- Capture footage of people at an event where people are having a good time.
“Brilliant work delivered in a timely fashion. ”
Strategy & Solution
We composed a compelling storyboard based on the launch events that would guide us to capture a compelling video for the client with the aim of not only reaching their requirements but surpassing what they expected.