EABL Sikera Launch
As part of the much-anticipated launch of their new product, Sikera Cider, EABL tasked us to cover their launch events with the aim of whetting their audience’s appetite with the footage.
The goal of the footage was to announce the brand and leave potential customers craving for the drink. Furthermore, they wanted to keep their audience engaged and interested in Sikera Cider by running the videos on their online platforms.
The online video was to be pieced together from the different launch activities that took place across the country.
- Capture footage of revellers eagerly waiting for the unveiling of Sikera at the launch event.
- Capture footage of people at an event where people are having a good time.
Strategy & Solution
We composed a compelling storyboard based on the launch events that would guide us to capture a compelling video for the client with the aim of not only reaching their requirements but surpassing what they expected.
“The work done was on another level.”
Empowered by Innovation
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Together with EABL, we are transforming the way they new innovations are launched, through intelligent practices, smart workflows, and brilliantly effective creative.