Digital Department

Social Media & Influencer Marketing Manager

Roles & Key responsibilities

The Job

 
 

Role Purpose

The Social Media & Influencer Marketing Manager is responsible for leading and executing integrated social media strategies, influencer marketing campaigns, and content management to deliver measurable growth and results for client brands. This role combines strategic oversight of social media channels, managing influencer partnerships, content creation, community engagement, and performance tracking to ensure each client’s brand is presented effectively and consistently across digital platforms. 

Key Responsibilities

1. Social Media Strategy Development

  • Strategic Planning: Develop, execute, and manage comprehensive social media strategies for each client. Tailor strategies to address specific client goals including brand awareness, audience engagement, customer retention, lead generation, and conversions. 
  • Campaign Design: Design and implement monthly/quarterly social media campaigns aligned with clients’ business objectives. Ensure strategies incorporate influencer marketing, organic posts, and user-generated content. 
  • Client Briefing & Reporting: Work closely with clients to fully understand their brand, goals, and target audience. Present social media strategies, campaigns, and performance indicators (KPIs) to clients for approval, adjusting strategies based on feedback.
  • Content Calendars: Oversee the creation and maintenance of content calendars for clients, ensuring all content is planned, executed, and tracked on time. Deliver content schedules at least two weeks in advance, ensuring alignment with broader marketing strategies. 

2. Influencer Marketing & Partnerships

  • Influencer Identification: Research, identify, and recruit influencers who align with each client’s brand values, audience demographics, and objectives. Build a diverse roster of influencers across various sectors such as fashion, beauty, tech, lifestyle, and fitness. 
  • Outreach & Collaboration: Conduct outreach to potential influencers for collaboration opportunities. Build relationships and secure partnerships that reflect the client’s target market and campaign goals. 
  • Contract Negotiation & Management: Negotiate influencer fees, deliverables, timelines, and expectations. Draft and manage contracts ensuring compliance with legal, contractual, and company policies. 
  • Campaign Execution: Oversee influencer campaigns ensuring all deliverables (e.g., posts, stories, videos) are executed according to plan. Ensure that influencers adhere to agreed-upon content guidelines, tone, and messaging. 
  • Ongoing Relationship Management: Cultivate long-term relationships with influencers to foster loyalty and ongoing partnerships. Provide guidance and support to influencers, ensuring smooth communication and satisfaction throughout collaborations. 
  • Tracking & Performance Analysis: Measure the effectiveness of influencer campaigns by tracking engagement rates, reach, conversions, and ROI. Provide detailed 

3. Content Creation & Community Management

  • Content Creation Oversight: Ensure that all content is relevant, engaging, and aligns with client objectives. Oversee content creation, including visual assets, copy, and multimedia. Collaborate with multimedia to deliver high-quality content. 
  • Scheduling & Publishing: Manage the scheduling and publishing of content across multiple platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), ensuring content is posted at optimal times for engagement. 
  • Engagement Management: Actively manage community engagement on social media channels by responding to comments, messages, and mentions. Foster positive community relationships, address customer inquiries, and maintain a consistent voice for the brand. 
  • Crisis Management: Address any negative comments, reviews, or brand criticisms in a timely and professional manner. Implement appropriate strategies to manage the reputation and protect the brand’s image online. 

4. Performance Monitoring, Reporting & Analytics

  • Tracking Key Metrics: Track and report on the performance of both influencer campaigns and organic social media content. Key metrics include reach, impressions, engagement (likes, comments, shares), click-through rates, and conversions. 
  • Client Reporting: Prepare and deliver detailed performance reports, providing actionable insights, trends, and areas for improvement. Ensure monthly reports are ready by the 5th of every month and quarterly reports by the first week of each quarter
  • Optimization: Analyze campaign performance regularly, providing data-driven recommendations to optimize strategies. Continuously refine content, targeting, and influencer selection to improve results. 
  • ROI & Budget Management: Manage the budgets allocated for influencer campaigns and social media activities, ensuring campaigns deliver maximum return on investment (ROI). 

5. Client & Relationship Management

  • Client Communication: Serve as the primary point of contact for clients regarding influencer marketing and social media campaigns. Ensure transparent and consistent communication, updating clients on campaign progress, results, and any necessary adjustments. 
  • Client Presentations & Meetings: Regularly present campaign performance, new influencer opportunities, and social media strategies to clients. Manage client expectations and ensure satisfaction with all services provided. 
  • Feedback & Adjustments: Solicit feedback from clients, ensuring that all content, influencer partnerships, and social media strategies align with their evolving needs and expectations. 

6. Process Management

  • Process Improvement: Continuously improve internal processes and systems to maximize productivity and ensure smooth execution of all social media and 
  • Project Management: Use project management tools (e.g., Trello, Asana, or other relevant tools) to streamline workflows and ensure that all deadlines, tasks, and campaigns are executed on time. influencer-related tasks. 
  • Training & Development: Encourage ongoing learning and development by ensuring that team members have access to the latest trends, tools, and training resources. 

7. Trend Monitoring & Continuous Improvement

  • Industry Trend Analysis: Stay updated on the latest digital marketing, influencer marketing, and social media trends. Adapt strategies to incorporate new tools, features, and platforms as they emerge. 
  • Competitor Analysis: Regularly monitor competitors’ social media and influencer marketing campaigns to identify opportunities for differentiation and innovation. 
  • Innovation: Drive creative and innovative campaigns that engage audiences and bring fresh ideas to the table for every client. 

Qualifications & Experience

Core Competencies

Digital and Tech

Senior Digital Media Strategist and Media Buyer

Develops comprehensive digital media strategies to optimize advertising efforts across multiple platforms. Oversees media buying, ensuring campaigns are cost-effective, target the right audiences, and achieve the desired performance metrics.

Digital Media Planner/Buyer

Plans, negotiates, and purchases media space across digital channels. Ensures campaigns are optimized for performance by aligning media buys with client objectives, monitoring results, and making adjustments to improve ROI.

Finance and Operations

Head of Finance & Operations

Oversees the financial health and operational efficiency of the company, managing budgets, financial planning, and day-to-day operations. Ensures that the company runs smoothly while meeting financial goals and regulatory requirements.

Finance & Ops Administrator

Manages administrative tasks related to finance and operations, including bookkeeping, invoicing, and report generation. Supports the finance and operations team by ensuring that financial processes are efficient and accurate.

Finance & Ops Assistant

Provides administrative support for finance and operations, handling tasks such as data entry, report preparation, and general office operations. Assists the team in ensuring smooth and organized daily processes.

Creative / Advertising

Creative Director

Leads the creative vision for campaigns and branding initiatives, overseeing design teams and ensuring that all creative outputs are aligned with the company’s strategic goals. Manages the overall creative direction and ensures consistency across all platforms.

Art Director

Oversees the visual aspects of campaigns and branding, leading design teams to create compelling visual content. Works closely with the creative director to execute the overall vision and ensure that design standards are met.

Senior Graphic Designer

Creates high-quality visual content for branding, marketing, and advertising materials. Works on complex design projects, collaborating with creative teams to ensure that designs are innovative, impactful, and aligned with client objectives.

Junior Graphic Designer

Supports senior designers by assisting with the creation of visual content for various campaigns. Handles design tasks such as layout, image editing, and graphics, while gaining experience in different design tools and methods.

Senior Motion Graphic Designer

Develops animated and motion-based content for videos, ads, and digital campaigns. Works on complex motion graphics projects, collaborating with the creative team to ensure dynamic and engaging visuals.

Senior Copywriter

Writes engaging, persuasive copy for marketing campaigns, websites, and social media. Works closely with creative and strategy teams to develop messaging that resonates with target audiences and supports campaign objectives.

Junior Copywriter

Supports the copywriting team by drafting content for digital, print, and social media platforms. Assists in brainstorming and developing messaging ideas under the guidance of senior copywriters.

Social Media

Head of Content (Senior)

Leads the content strategy for the company, ensuring that all content aligns with brand messaging and goals. Oversees content creation for all platforms, manages content teams, and drives innovation in content production.

Senior Social Media Manager and Content Creator

Develops and manages social media strategies to increase brand awareness and engagement. Creates high-quality, engaging content for multiple platforms and analyzes performance metrics to optimize social media efforts.

Junior Social Media Manager and Content Creator

Assists in creating and scheduling social media content, manages day-to-day posting, and monitors engagement across platforms. Supports senior managers in executing social media strategies.

Social Media Care Advisor Lead

Leads the social media care team, ensuring customer inquiries and concerns are handled efficiently and professionally. Manages workflow, monitors response quality, and ensures team members are equipped to resolve issues.

Social Media Care Advisor

Interacts with customers on social media platforms, responding to inquiries, complaints, and feedback in a timely and professional manner. Works to resolve issues and ensure a positive customer experience.

Web Development

Senior Web Developer

Responsible for designing, developing, and maintaining advanced websites and web applications. Uses expert knowledge of coding, programming languages, and website architecture to create functional, responsive, and user-friendly sites.

Junior Web Developer

Assists in the design and development of websites, focusing on coding and implementing features under the direction of senior developers. Troubleshoots issues and ensures that websites function smoothly.